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Your staff shouldn’t just serve wine...
They should sell it.

Which is why we provide structured, revenue-focused staff training that turns wine knowledge into measurable profit.

Wine Bottles
We don't teach wine as theory.

We focus on real-world application that improves guest experience, strengthens brand trust, and drives higher-value sales.

What do we offer

Save money on booking one of our multi-session plans:

Single Staff Training Session

1-hour on-site wine training using your wines. Practical, sales-focused education with immediate floor application.

3-Session Staff Training Program

Progressive training across multiple sessions to reinforce language, confidence, and selling behavior.

6-Session Staff Training Program

Long-term skill building ideal for seasonal menus, new hires, or ongoing development. Best value overall.

FAQ

  • Do we need to change our wine list first?

    No. We work with the wines you already carry.
     

  • How much time will my staff need?

    Just 45 minutes per session. Perfect for pre-shift meetings.
     

  • Is this a long-term contract?

    Not at all. You can book a single session or build a full training plan.
     

  • Will my staff actually retain the information?

    Yes; our interactive style keeps sessions engaging, memorable, and practical.

Cozy Bar

Turn wine knowledge into business growth.

Professional wine education and sales training for restaurants, hotels, and hospitality teams will elevate your service, build confidence, and drive higher-value sales

Bay Area Based & Serving

Award-Winning Wine Educator

Results-Focused Training Programs

Ready to uplift your wine list and team's knowledge?

Get in touch to discuss how Bay Area Wine Academy can help your business grow
through better wine education and sales training

Get In Touch

Location
Bay Area, CA

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